The BEAUTY INNOVATOR AWARD is a biennial hair competition where leading beauty creators across Asia gather in Tokyo and compete using their creativity.

The BIA offers opportunities for the creators to demonstrate their skills in a realistic way through photographic creations and live model demonstration.

In the world of beauty and mode, every single thing seems to have been rapidly changing, while styles and trends never stop updating according to technological advancements.

If you see yourself in the mirror of the future, there might be a person looking totally different from who you are now.

Do not fear, because what you believe deep down never changes.

Just be grateful for your own beauty and believe in it.

It is what creates the future you.

The world is full of contradiction, and that is why we love it. Digital or analog, artificial or natural, bold or simple… Each has its own beauty and it’s too hard to pick just one. From nostalgic outfits accentuated with cyber goggles to earth-colored looks paired with pink faux eyelashes, the latest runway shows also featured a variety of paradoxical elements to create an inclusive, future-conscious mode. Never afraid to be inconsistent, but be honest to what you love. That is the answer.

Discovering the lifestory of Top Beauty Creators. They are challenged to answer questions about their personalities, such as likes, inspirations, childhood…etc. You will get to know them better than ever.

After three long years away, Beauty Congress is back with an outstanding lineup of events designed to inspire stylists all over the globe. Join us for live events celebrating vision, innovation, and a love of hair. Live on Youtube on September 6th, 9PM JST.