Creativity brings uniqueness to life. It is open to anyone and anything. It is infinitely inclusive. The moment has come to celebrate this aspect of creativity through the personal, ever-evolving style that is each of ours alone. What we do, who we love, how we look—our choices make us who we are. So live your truth and never stop. Share the gifts that only you possess. The world is now ready to give back to you, in the most exciting ways.

Must w e define styles?Sometimes the truest beauty can be found in ambiguity.Non-binary fashion, hairstyling and makeup sw ept the most recent catw alks.And unbiased beauty w ows the world more every day.Just as designers create clothes that allow us to stretch beyond existing boundaries, beauty creators are breaking out of the box, and shattering that box into inv isible pieces.Now , your creativity can set people free—to look and liv e and go their ow n w ay.

Discovering the lifestory of Top Beauty Creators. They are challenged to answer questions about their personalities, such as likes, inspirations, childhood…etc. You will get to know them better than ever.

Shiseido Professional held their big annual event “BEAUTY CONGRESS 2019” on March 5th at the Maihama Amphi Theater. Under the theme “TOGETHER WITH BEAUTY CREATORS”, the event was attended by 1,700 people from nine countries and areas in Asia, mainly consisting of Shiseido Professional customers such as Beauty Creators (hair designers), salon owners, and beauty journalists.

The BEAUTY INNOVATOR AWARD is celebrating its 8th anniversary this year.
Photography entries are now closed.
We are pleased to announce the Grand Prix winners from 8 Asian countries and regions.