The world is full of contradiction, and that is why we love it. Digital or analog, artificial or natural, bold or simple… Each has its own beauty and it’s too hard to pick just one. From nostalgic outfits accentuated with cyber goggles to earth-colored looks paired with pink faux eyelashes, the latest runway shows also featured a variety of paradoxical elements to create an inclusive, future-conscious mode. Never afraid to be inconsistent, but be honest to what you love. That is the answer.

The BEAUTY INNOVATOR AWARD is a biennial hair competition where leading beauty creators across Asia gather in Tokyo and compete using their creativity.

The BIA offers opportunities for the creators to demonstrate their skills in a realistic way through photographic creations and live model demonstration.

ULTIST Trend Color Collection 2023 A/W

Smooth, shiny, and silky hair that is easy to manage… Is this not one of the themes of eternal beauty for many women? “There is a hairstyle I want to try, but my frizzy hair prevents me from trying it.” Many women give up trying new hairstyles because of such concerns. In addition, the volume and styles of hair differ between people. So, it may be difficult to find an ideal solution.

However, you are not alone in having hard-to-manage unruly hair. With proper hair care, you can always achieve your ideal easy-to-manage hair.

Beauty has no age limit.
Unleash your best self with PRIMIENCE.
Confident beauty, passionate stylist, radiant color.