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The art of beauty is more than how we make people look. It’s what we do to make them feel beautiful inside.
DO BEAUTIFUL
About SHISEIDO PROFESSIONAL Brand
INFORMATION
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BEAUTY CONGRESS 2022 Special Filters

Get into the groove with two original Instagram filters to put you in the spotlight. Join us!

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HAIR CARE

AIRY FLOW

Make your flat hair bounce. Make your thick hair smooth All day long, your hair, at your own will. Formulated with the “Thermal Flow-Motion System,” which uses the power of heat to correct the cross-sectional shape of wavy hair from within, for beautiful hair that flows freely. Become the ideal “you” with 2 types to choose from based on hair style and volume.

HAIR CARE

ADENOVITAL SCALP POWER-SHOT

Strength Renewed From The Core WHAT TIME CHANGES, YOU CAN RENEW. Revitalize your hair and scalp again and again with ADENOVITAL. An innovative care line from SUBLIMIC to regain strength from the core and reveal your inner radiance. Look forward to a renewed and even more beautiful you.

HAIR CARE

SUBLIMIC

Discover your inner beauty When we say inner beauty, it’s because beautiful hair starts from within. SUBLIMIC supports the self-restorative functions of hair and scalp, restarting your body’s own ability to regenerate its original state of beautiful hair and scalp. A care experience from SHISEIDO PROFESSIONAL to make your hair - and you - feel sublime.

HAIR CARE

ADENOVITAL

Strength Renewed From The Core For hair which has started experiencing change

HAIR COLOR

ULTIST

MAKE A BEAUTIFUL MOMENT LAST. ULTIST by PRIMIENCE with ultimate hair color formula developed for Asian hair. Innovative COLOR-in-CORE Technology※ locks color into the core to give your confidence, your radiance and your color more time. ※for color cream

HAIR CARE

AIRY FLOW

Make your flat hair bounce. Make your thick hair smooth All day long, your hair, at your own will. Formulated with the “Thermal Flow-Motion System,” which uses the power of heat to correct the cross-sectional shape of wavy hair from within, for beautiful hair that flows freely. Become the ideal “you” with 2 types to choose from based on hair style and volume.

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TREND & AWARDS
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beautycongress2022
Trends & Awards
Beauty Stream Autumn/Winter 2022-23

Tint the mono-chrome world with feelings, and color your heart with affections. Splashes of lively hues swept the latest catwalks, as designers now try to express their aesthetic by using vibrant, empowering shades. Come sync with me. And tell me what color you go for right now to make this universe chromatic.

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