Step 1: Preliminary Evaluation

Photo Evaluation

• Entry period: September 1 (Fri) to December 26 (Tue), 2023
• Award: A winner of the Grand Prix will be selected from each country / area
• Announcement of Grand Prix winners: In May 2024

Step 2: Final Evaluation

Live Model Evaluation

• Live competition on models: On September 10 (Tue), 2024*
• Award: One Asia Champion will be selected from among the national Grand Prix winners.
• Announcement of Asia Champion: It will be announced at BEAUTY CREATORS CONNECT 2024**, a beauty event organized by Shiseido Professional. (It will be held on the same day as the model competition.)

*The details about the live competition will be informed to the participants separately.
**The announcement of the beauty event will be posted on the official website and social media accounts in the end of May.

ART CREATION CATEGORY

Artistic and creative hairstyles

• Entrants should decide on their theme by themselves and create work(s) based on the theme.
• The hairstyle can be of any genre such as a cut style or up-do.
• The use of hair pieces, extensions, and accessories is permitted.*

*However, submissions will be disqualified if the entire head is covered by anything other than hair, such as a hat, wires, wool, or straw.

REAL CREATION CATEGORY

Real hairstyles that can be recreated through cut and color salon work

• Entrants should decide on their theme by themselves and create work(s) based on the theme.
• Entrants are required to develop a cut & color style using the model’s natural hair.*
• The use of hair pieces, extensions, and accessories is not permitted.

*Up-dos are not permitted.

Asia Champion Award

(Top 1 in Asia)

1. Awarding of the trophy
2. Participation in a personalized photo shoot event
3. Participation in a personalized phot shoot event 2025
   A personalized photo shoot is a customized event that Shiseido Professional will arrange only for the Asia Champion winner (it will be held in 2025).
   Entrants can choose one of your favorite artists from among the judges as an advisor when creating works and shooting.*

*We will try to adjust the schedule however, please note that we may not be able to meet the request due to unavoidable reasons.

Grand Prix

(Top 1 in country/ region)

1. Invitation to the live competition of the Asia Champion Award and the award ceremony at BEAUTY CREATORS CONNECT 2024, a beauty event organized by Shiseido Professional.*

*The announcement of the beauty event will be posted on the official website and social media accounts in the end of May.

• Entry period: September 1 (Fri) to December 26 (Tue), 2023
• Entry fee: free
• Entry qualification: Hair stylists of all ages and levels of experience
• Entry method: Online submissions

Please submit your application via the BEAUTY INNOVATOR AWARD 2023-24 entry page on Shiseido Professional’s official website.

• All copyrights of submitted works are the property of Shiseido Professional Inc. An entrant shall not exercise the author’s personality rights regarding the submitted work.
• An entrant shall be the owner of copyrights for copyrighted works or portraits contained in the submitted work, or have obtained a license for the said works or portraits from relevant copyright holders in advance.
• An entrant shall take necessary measures to prevent any portrait rights-related problems from arising, such as obtaining the consent of a photographed object in the submitted work.
• Submitted works (photographs) will not be returned.
• Entrants’ names and their submitted works will be shared between Shiseido Professional and Henkel Group companies (direct or indirect subsidiaries of Henkel AG & Co. KGaA; hereinafter “Henkel Group Companies”) and may be published on the official websites and social media accounts of Henkel Group Companies.
• When publishing a submitted work, Henkel Group Companies may, at their discretion, add to the submitted work such image effects as trimming, make a collage that uses all or part of the submitted work, or add computer graphics to produce an image or video, and may decide on any matter regarding such final products to be published, including whether or not the entrant's name will appear in the finished product, without obtaining the prior consent of the entrant.