SUBLIMIC Share Water Project
Let your hair and water shine For today, For the future
Imagine your wish to be beautiful tomorrow becomes a blessing for water and enriches the world. Your act to be beautiful today makes you do beautiful and it will shine the future.
WONDER SHIELD, a preventive care for your hair, protects your hair from the damages tomorrow and makes it shine for the future.
The artist resonated with our idea to take action for more beautiful future and created the limited-edition package.
Let your hair and water shine, for today, for the future.
*A portion of the proceeds from the limited-edition package by Lintalow Hashiguchi is donated to WaterAid.
Day in and day out, they get dirty and damaged in every way.
SUBLIMIC Wonder Shield gives comfort and repairs those who live.
“Phantasmagoreal” is a proclamation to those who live and participate now.
Limited design by
Lintalow Hashiguchi
He sympathizes with the idea that “Calligraphy is an art for all people.” by Yuichi Inoue, one of the most famous calligraphers in Japan. Using a towel instead of expensive calligraphy brushes, he uses his entire body to create his work while listening to punk rock music, which he loves since a teenage boy. He continues to innovate. The theme for this project is “PHANTASMAGOREAL/PHANTASMAGORIA+REAL.”
SUBLIMIC Limited WONDER SHIELD Ⅲ
2024.3 Launch
Special care that protects and maintains salon-quality hair brilliance and suppleness, while preventing your hair from external stressors.
Future of WONDER SHIELD
Let's experience the features of WONDER SHIELD in the GAME!
SUBLIMIC Share Water Project
PROTECT WATER. SHARE WATER. JOIN OUR WAVE OF CHANGE.
SUBLIMIC believes that water is essential to our experience of beauty. It cleanses. It heals. It gives us a feeling of well-being. SUBLIMIC started SHARE WATER PROJECT to share the blessings of water with people in need by introducing the special package in collaboration with calligrapher LINTALOW HASHIGUCHI. For each one sold, we donated partial sales to WaterAid.
Our Partner - WaterAid
WaterAid is an international NGO working towards a world where "everyone, everywhere has access to clean water and sanitation." They implement projects in 22 countries, and in 2022, they delivered clean water to homes of 410,000 people, schools serving 150,000 people, and healthcare facilities used by 2.19 million people.
SUBLIMIC supports WaterAid's vision and contributes to their activities by donating a portion of the sales from Wonder Shield with the limited-edition packaging design.
For more information about WaterAid, please visit: https://www.wateraid.org/jp/
SUBLIMIC’s Social Contribution Activities
Limited WONDER SHIELD Ⅲ
Let your hair and water shine
For today, For the future
Limited design by Lintalow Hashiguchi
For each one sold we will donate to WaterAid.
Eco-conscious refill packaging* that reduces plastic waste by 83%**
*for WONDER SHIELD 125mL
**Compared to 125mL bottle
Limited WONDER SHIELD II
Celebrate water’s gift to beauty.
And help ensure its future for the next century and beyond.
Limited design by MIKITYPE
For each one sold we will donate to WaterAid.
Limited WONDER SHIELD I
Share Water. Share Beauty.
Join our wave of change.
Limited design by MIKITYPE
For each one sold we will donate to WaterAid.
Eco-conscious refill packaging* that reduces plastic waste by 75%**
*for all shampoo and treatment products of 500mL/g size, excluding FUENTE FORTE TREATMENT and ADENOVITAL SCALP TREATMENT
**Compared to 500mL/g bottle