UNLEASH YOUR TRUE COLOR Challenge

PRIMIENCE : UNLEASH YOUR TRUE COLOR

For radiant, healthy hair color every time you feel. PRIMIENCE repair technology* focuses on inner hair density, revealing your hair’s innate beauty and strength. Color with confidence and embrace your true self.

*with PRIMIENCE Pre-lotion

PRIMIENCE challenges hair’s innate beauty and strength with 6 months 6 styles hair color challenge in Japan and 6 months 3 styles hair color challenge in Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

Together with PRIMIENCE Creator, let’s experience healthy hair color with PRIMIENCE.