BEAUTY INNOVATOR AWARD 2021

BEAUTY INNOVATOR AWARD that marks the 8th anniversary this year has started entries in September, 2021 as a contest comprehensively evaluating the skills of creators in a more realistic way, through the live model competition in addition to a photographic creation.

Photography entries have now closed, and we are pleased to announce the Grand Prix winners below, that represent each of the eight Asian countries/regions.

BEAUTY INNOVATOR AWARD 2021
GRAND PRIX AWARD

ART CREATION Category

Countries/regions: Hong Kong
Salon name: Multihair
Stylist name: Lui Jamen

Countries/regions: Japan
Salon name: SALOWIN
Stylist name: Aya Yamashita

* Grand Prix winners in other countries/regions will be announced later after the local judging.

REAL CREATION Category

Countries/regions: Hong Kong
Salon name: Four unix
Stylist name: Cheung Chi Hang

Countries/regions: Japan
Salon name: Cn.. by slow flow
Stylist name: Kenta

* Grand Prix winners in other countries/regions will be announced later after the local judging.

Future Contest Flow

1. Live model competition

Grand Prix winners are invited to participate in the Asia Champion Final Stage, where Grand Prix winners from eight Asian countries/regions will compete.

The final stage will be held online via Zoom, taking into account the status of COVID-19 infection. Grand Prix winners will be notified separately of the details of the date and schedule of the final stage.

2. Asia Champion Award Ceremony

The Asia Champion will be announced and awarded at BEAUTY CONGRESS 2022, a beauty event hosted by Shiseido Professional.

BEAUTY CONGRESS 2022 will be held as an online event this fall. Details including the schedule and program will be announced on the official Shiseido Professional website and social media account around June.

Asian Champion Live Model Evaluation

Key points of model evaluation

  • Overall aesthetic balance of the hair and costume, as well as degree of perfection as a creative piece
  • Freshness, trendiness, and balance of the hair design
  • Technical expression of textures and details
  • Whether the hair design and makeup suit the model

Art Creation Category – competition requirements

  • The hairstyle can be of any genre such as a cut style or up-do.
  • The use of hair pieces, extensions, and accessories is permitted.
  • However, submissions will be disqualified if the entire head is covered by anything other than hair, such as a hat, wires, wool, or straw.
  • The hairstyle and model presented in the final stage do not have to be identical to the entrant’s photograph submission.
  • The use of supporting members is permitted during prep work for the final stage (such as makeup).

Real Creation Category – competition requirements

  • Entrants are required to develop a cut & color style using the model’s natural hair. (Use of wigs, hair pieces, extensions or hair accessories will not be permitted.)
  • Entrants will be asked to dye the model’s hair before the competition, and only demonstrate cut and styling techniques on the day.
  • Model’s hair must be colored using only Shiseido Professional hair color products. (Use of color products other than Shiseido Professional will not be permitted.)
  • The hairstyle and model presented in the final stage do not have to be identical to the entrant’s photograph submission.
  • The use of supporting members is permitted during prep work for the final stage (such as makeup).

Guest Juries

Arranged in alphabetical order of salon name.

Takashi Kojo Dadacubic
Takahisa Okamura MINX
Tsubasa Kamitani SCREEN
Rie Iseki THE REMMY

Juries

Head of jury
Hirofumi Kera
Shiseido

Tadashi Harada
Shiseido

Yoshiko Jinguji
Shiseido

Ikuko Shindo
Shiseido

Asia Champion Extra Prizes

  1. Asia Champion trophy and certificate
  2. Invitation to the BEAUTY INNOVATOR AWARD 2021 award ceremony, a part of BEAUTY CONGRESS 2022 (to be held online this fall), a beauty event hosted by Shiseido Professional.
  3. Invitation to Tokyo Collection (scheduled for 2023)
  4. Personalized hair creation & photo shoot with SABFA, Shiseido (Scheduled for 2023)

The awardee will participate in a photo shoot seminar hosted by Shiseido Professional to create a hairstyle on a model with advice from a SABFA instructor. This will be followed by a photo shoot session by a professional photographer.

Points to notes

  • Details of the event will be announced separately on our website.
  • Details of the award ceremony appearance will be announced separately to the winner.
  • Please be advised that the offerings of the extra prizes are subject to change without prior notice.
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