For men’s best first impression

The best first impression a man can make is one of cleanliness. Hack your first impression with THE GROOMING

What makes the best first impression?

First impressions are decided in seconds.
The best impression a man can make is one of cleanliness.

Whether in business or in your private life, spring is a season of new encounters.
It is no exaggeration to say that the trajectory of work or love that starts in a new environment depends on the impression you make the moment you meet someone. People form their opinions based on the impressions they get in as little as 8 seconds! In that overwhelmingly short moment, what do you need to convey to make a good impression? The answer is "cleanliness”.

The best first impression a man can make is one of cleanliness. Hack your first impression with THE GROOMING

For all men, cleanliness is a must

A sense of being able to do your job, honesty, kindness, coolness, fashionable...
there are many things you want to convey when you first meet someone. But before all those details, there is one thing that everyone needs, regardless of age, style, or situation: cleanliness. Regardless of what the situation is or who you are around, if you look unclean or if you smell, people will avoid you. But if you are clean, no matter who you are with, young or old, male or female, you will be able to get past the first barrier of acceptance. It is the one and only thing that can make a good impression on anyone.
Cleanliness is an important, common sense factor that all adult men should attend to.

The best first impression a man can make is one of cleanliness. Hack your first impression with THE GROOMING

Luckily, cleanliness is not hard to achieve!

The three keywords are hair, skin, and scent.

We are told that once we become adults, we should all have a sense of cleanliness. But how do we put it into practice? The reason cleanliness is so important is because it instantly indicates if you have a healthy body and mind, and if you lead a healthy life every day. So, if we want to show our cleanliness habits are well established, we have to look at three key factors: hair, skin, and scent.

Rich hair texture is a barometer of health, and a clean, refreshing hairstyle makes your life look more fulfilling. Hair that looks rich and sleek, and hairstyles that show off your face clearly are ideal. In addition, we can make sure our hair smells attractive by keeping it clear, which prevents bothersome odors. Our skin should be smooth, firm and healthy. Skin plays a big part of the first impression, so keeping your skin in good condition on a daily basis will bring a smile to those around you. It may seem difficult at first but by using the excellent products made for men, you only need to add a few simple steps to your grooming routine.

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It's a quick and easy way to get a man's "clean" look.

Hack your first impression with THE GROOMING.

Whether you are a beginner who wants to get a clean look or a stickler who already has a routine, I recommend the high-performance simple care of THE GROOMING, which was developed for men and is easy to follow even if you are busy.

Shampoo to take care of hair texture and odor.This shampoo removes sebum and odor while maintaining a healthy scalp environment, and leaves hair easy to style, with a pleasant scent that reminds you of cypress and yuzu.

The choice of styling products for a hairstyle that you want.The wax is light yet holds a matte style with strong setting power without stickiness.The grease provides a light, glossy shine that lasts without stickiness, allowing you to enjoy a glossy style that works well with frizzy or permed hair.The balm adds shine to hair while maintaining a casual, natural style.

For the skin, use the lotion.The lotion is all you need to take care of both oiliness and dryness. It will maintain a healthy balance for your skin, keeping it smooth and clear for those vital first impressions.

The important thing is to adopt some, common-sense simple steps for daily care. Your skin and hair will thank you, and cleanliness and freshness will be with you every day.

PICKUP PRODUCTS
The Grooming Lotion
Removes both greasiness and dryness to keep skin smooth and comfortable.

THE GROOMING LOTION

60mL 1,870 yen (tax included)
120mL 2,750 yen (tax included)
※The prices shown are reference retail prices (including tax). Prices may vary by store.

  • Contains skin's natural NMF ingredients*1 to replenish necessary moisture.
  • Balances moisture and oil to prevent excessive sebum problems.
    Contains Thiotaurine G *2.
  • Microemulsion formula.
  • Alcohol-free and comfortable for post-shave skin.

*1 NMF ingredients: moisturizing, skin smoothing; PCA, magnesium chloride, calcium chloride, lactic acid.
*2 Thiotaurine G: Moisturizing; thiotaurine, glycerin

The Grooming Shampoo 
Shampoo with excellent cleansing action to keep your scalp healthy and refreshed

THE GROOMING SHAMPOO

120mL 1,650 yen (tax included)
500mL 4,620 yen (tax included)
※The prices shown are reference retail prices (including tax). Prices may vary by store.

  • Squalane oil, which is easily absorbed by sebum, for cleansing.
  • Contains AMT*3, a unique amino acid-based cleansing ingredient
    that removes only dirt while retaining moisture.
  • Formulated with resilience ingredients sh *4 to make hair stand up from the roots
    for a soft and light finish. Silicone-free.
  • A moderately cool sensation

*3 Unique amino acid-based cleansing ingredient AMT: Sodium cocoyl methyl taurate.
*4 Resilience ingredient sh: Adenosine, magnesium chloride, polyquaternium-11

THE GROOMING WAX

80g 2,750 yen (tax included)
※The prices shown are reference retail prices (including tax). Prices may vary by store.

  • Slightly matte finish.
  • A hybrid formula of wax and styling powder that holds up hair well from the roots
    without too much clumping.
  • Formulated with Volume-Making Powder.
  • Formulated with Sebum-Catching Powder to keep your style in place without stickiness.

THE GROOMING GREASE

80g 2,750 yen (tax included)
※The prices shown are reference retail prices (including tax). Prices may vary by store.

  • The glossy shine lasts without stickiness.
  • It holds well yet stays flexible; no flaking even after repeated combing.
  • Contains Volume-Making Powder and Sebum-Catching Powder.
  • The unique formula blends easily with water, so it washes off easily with shampoo.
  • When mixed with water, it can also be used to create permed hairstyles with shine.

THE GROOMING BALM

35g 2,750 yen (tax included)
※The prices shown are reference retail prices (including tax). Prices may vary by store.

  • For a natural, not overly done hairstyle.
  • Gives hair a natural shine and flow, with effortless manageability.
    Provides oil to moisturize hair without affecting the volume of hair.
  • Highly moisturizing and can be used on hands.
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