INSPIRATION

Featuring the latest trends and looks produced in collaboration with top salon professionals across Japan, the new BEAUTY CREATORS INSPIRE collections will offer continued inspiration that challenges and encourages Beauty Creators to push the boundaries of beauty.

BEAUTY INNOVATOR AWARD
BEAUTY INNOVATOR AWARD 2023-24

The BEAUTY INNOVATOR AWARD is a biennial hair competition where leading beauty creators across Asia gather in Tokyo and compete using their creativity.

The BIA offers opportunities for the creators to demonstrate their skills in a realistic way through photographic creations and live model demonstration.

Discover
A/W 2023
BEAUTY STREAM

The world is full of contradiction, and that is why we love it. Digital or analog, artificial or natural, bold or simple… Each has its own beauty and it’s too hard to pick just one. From nostalgic outfits accentuated with cyber goggles to earth-colored looks paired with pink faux eyelashes, the latest runway shows also featured a variety of paradoxical elements to create an inclusive, future-conscious mode. Never afraid to be inconsistent, but be honest to what you love. That is the answer.

Discover
BEAUTY CREATORS TALK

Discovering the lifestory of Top Beauty Creators. They are challenged to answer questions about their personalities, such as likes, inspirations, childhood…etc. You will get to know them better than ever.

Discover
Beauty Congress 2022
Event
BEAUTY CONGRESS 2022

After three long years away, Beauty Congress is back with an outstanding lineup of events designed to inspire stylists all over the globe. Join us for live events celebrating vision, innovation, and a love of hair. Live on Youtube on September 6th, 9PM JST.

Discover
Top of page
Footer
Shiseido Professional logo
AWAKEN BEAUTY FROM WITHIN
© 2022 SHISEIDO PROFESSIONAL INC. ALL RIGHTS RESERVED.