INFORMATION
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New Virtual consultation delivers personalized “Hair Beauty”. Our beauty specialists provide total care to maximize your allure.

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HAIR COLOR

PRIMIENCE

Makeup Concept PRIMIENCE hair color was developed by makeup and hair artists based on a concept borrowed from cosmetics. Just as makeup softens the appearance and makes use of color to enhance the facial features, PRIMIENCE controls hair color and brings out the hair's natural shine. Incorporating Skincare Technology Into Hair Color applied its cutting-edge skincare technology and its in-depth knowledge gained over the years through conducted research on Asian skin and hair to develop a unique hair color that brings out the shine and texture of hair like never before.

TREND & AWARDS
Trends & Awards
BEAUTIFUL PARADOX

The world is full of contradiction, and that is why we love it. Digital or analog, artificial or natural, bold or simple… Each has its own beauty and it’s too hard to pick just one. From nostalgic outfits accentuated with cyber goggles to earth-colored looks paired with pink faux eyelashes, the latest runway shows also featured a variety of paradoxical elements to create an inclusive, future-conscious mode. Never afraid to be inconsistent, but be honest to what you love. That is the answer.

2023.9.20
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