BEAUTY CONGRESS

Shiseido Professional held their big annual event “BEAUTY CONGRESS 2019” on March 5th at the Maihama Amphi Theater. Under the theme “TOGETHER WITH BEAUTY CREATORS”, the event was attended by 1,700 people from nine countries and areas in Asia, mainly consisting of Shiseido Professional customers such as Beauty Creators (hair designers), salon owners, and beauty journalists.

The whole decoration welcomed the guests and let them to experience Shiseido Professional brand.

Ms. Katharina Hoehne, Chief Officer and Vice President of the Global Professional Business Division, CEO of Shiseido Professional Inc. kicked off the event with an opening speech. This was followed by the official awards ceremony for the Beauty Innovator Award 2018 Grand Prix, a large-scale photo contest for Beauty Creators in Asia.

SS2019 hair trends show of Shiseido Professional Beauty Innovators by Joji Taniguchi, Teruaki Shinjo, and Mikiya Fujioka, Shiseido Hair & Makeup Artists attracted our guests

@joji.taniguchi / @teruakishinjo / @mikiyafujioka0603

The technical demonstration given by thirteen top artists from the Asia Beauty Academy, an association of Japanese beauty salons dedicated to the development of the beauty industry in Asia.

At a business seminar, Mr. Shin Miyazaki, a well-known maître d’hôtel (a head of restaurant service), gave a lecture regarding OMOTENASHI in business. Attendees could learn practical tips for giving professional service in the salon and how to better train staff in the service field.

Representing the young talented Beauty Creators of Japan, a new hair creative unit “ TENSIZE ” consisting of Mr. Soichiro Uchida (LECO) and Ms. Sayaka Ura (OTOPE) created a fun experience for their audience by projecting a digital futuristic view of the world on a huge screen and exciting music. For this event, they formed the new unit that has commanded great attention in the industry.

@soucuts / @otope_930

Four top Taiwanese salons part of the Shiseido Professional Taiwan Consultant Team performed a magnificent hair show under the theme "Taiwanese natural beauty"

Mr. Hirofumi Kera, Shiseido Top Hair & Makeup Artist, magnificently presented a beautiful, magical passionate world with a co-performance of a Japanese traditional puppet whose face had been made up by Kera-san himself and a female model while beautiful live music played on piano and cello.

@hirofumikera

@SHERATON GRANDE TOKYO BAY HOTEL