PRIMIENCE
For radiant, healthy hair color every time you feel. PRIMIENCE repair technology* focuses on inner hair density, revealing your hair’s innate beauty and strength. Color with confidence and embrace your true self.
*with PRIMIENCE Pre-lotion
Concept
Technology
Healthy hair is rich in KAP, supporting keratin fibrils in the cortex.
Damaged hair lacks sufficient KAP, leading to unstable fibrils and reduced elasticity.
Traditional hair protective ingredients provide temporary protection and color enhancement for damaged hair.
*GDL replaces the KAP, supporting inner hair density for richer color and enhanced shine.
*About GDL A hair-protective ingredient, derived from fermented starches like corn and sugar beets, and is naturally found in honey.
Benefit
Product
Color Cream
NUANCE Line
MULTI Line
ENRICH Line
CONTROL Line
Color Chart
Nuance line
Tailored for Asian black hair, it adds natural nuances blending seamlessly with skin tones.
Multi line
Our popular palette now includes vivid, high-saturation colors* for diverse designs.
*RaB, TC, Gd, Aq
Enrich line
Minimalist palette for effective gray coverage, seamlessly blends with other lines for modern and classic gray designs.
Control line
Enables precise control for superior, customized color designs.
*Enrich Line is specifically for 30% gray hair, shades are one level darker than MultiLine and Nuance Line.
*Image shows color on a hair swatch; the actual color may vary due to conditions and printing quality.
Focusing on balancing hue and saturation for versatile color designs.
Fragrance
Fragrance
A Sheer Green fragrance counters unpleasant odors from hair coloring, enhancing client comfort.
Developer
AC 3%
3%
AC 4.5%
6%
9%
Selection
Support Item
Scalp Lotion
Pre-lotion
Shampoo
PRIMIENCE Scalp Lotion
- Dry scalp weakens the protective barrier, heightening skin sensitivity. Our lotion moisturizes, retaining scalp moisture and promoting comfort for greater client satisfaction.
- Ideal as a pre-salon protective treatment, post-treatment relief, and scalp dryness care.
*Fragrance free
PRIMIENCE Pre-lotion
- Contains Lipidure® C*, which selectively adheres to damaged areas, repairs and balances hair before coloring, aiding smooth application.
- Ensures even and radiant color application effortlessly.
- Utilizes PRIMIENCE's KAP Network System with Glucono lactone, which replenishes KAP for enhanced color radiance.
*Polyquaternium-64
PRIMIENCE Shampoo
- Creates a smooth, creamy lather to minimize friction during shampooing. Mildly acidic formula to cleanse hair post-coloring with gentle care.
- Eliminates colorant alkali residue,rejuvenating hair balance and reducing additional damage.
Fragrance
Fragrance
Pre-Lotion and Shampoo are infused with a floral citrus tea fragrance for a refreshing pre and post coloring experience.