Hair is one of the key factors in forming the impression of someone from the back. Any hairstyle it may be, dark, lustrous hair that is thick in volume forms a beautiful impression, no matter the age. On the contrary, if hair on the surface is wavy, causing a decrease in shine, or there is lack of volume due to loss in strength & resilience, it can lead to an aged impression. If you want to change such an impression, check out this shampoo & treatment which address hair quality. By using this advanced everyday care, let’s realize “a gorgeous back view” with beautiful, lustrous hair that is free of waviness.
Hair, just like skin, can affect the impression you make on others. It is said that especially the shine of your hair is strongly related to your impression. Hair’s shine is produced by the specular reflection of hair strands aligned smoothly on the surface. However, natural curls and waviness due to aging cause an irregular reflection, causing hair to lose its shine and look dry. Lost shine will make your back view far from attractive, just like hair with no strength & resilience, hair falling flat due to no volume at the roots, and hair thinning.
<Examples of changes in hair quality of Japanese women due to aging> ・In the 20s, hair is smooth & lustrous, making it easy to style as desired ・From the late 30s, hair begins to develop waviness aside from natural curls, making it hard to manage ・In the 40s & beyond, wavy strands increase on the surface, resulting in dryness, brittleness and loss of shine. One may face concerns such as hair being difficult to style.
Waviness, lack of shine, dryness, brittleness, hair thinning, gray hair… mature women have multiple hair concerns. Why not reconsider your current shampoo & treatment products, and change your everyday care by incorporating some aging-care items based on your hair concerns? Hair concerns can be easily addressed with usual, everyday routines, so even busy women can conduct aging care to make hair lustrous and easy to manage without any burden.
Reconsidering one’s everyday care is recommended not only for women in their 40s & beyond who have started to notice their hair aging, but also for those in their 20s & 30s. It will address problems of volume not related to age, such as flatness, and can also give care for the future of one’s hair by addressing waviness, lost shine, and lack of volume. Just by simply switching a product you normally use for an item which targets a specific concern, you will be able to achieve lustrous hair that is easy to manage. You may gain confidence in being seen from the back from any angle. Let’s look below & check which items to use based on specific hair concerns!
■ Daily care <SUBLIMIC ADENOVITAL SHAMPOO> <SUBLIMIC ADENOVITAL HAIR TREATMENT>
■ Special care: 1-2 times a week
<SUBLIMIC ADENOVITAL SHAMPOO>
<SUBLIMIC ADENOVITAL HAIR MASK>
Especially for those who are concerned about waviness, use an intensive repair care mask. It is recommended to be used 1-2 times a week, in place of treatment.
Repairs hair damage and controls waviness
for hair with natural shine that is smooth & easy to manage.
■ Daily care
<SUBLIMIC ADENOVITAL SHAMPOO>
<SUBLIMIC ADENOVITAL SCALP TREATMENT>
■ Special care: 1-2 times a week
<SUBLIMIC ADENOVITAL SHAMPOO>
<SUBLIMIC ADENOVITAL SCAL TREATMENT>
<SUBLIMIC ADENOVITAL HAIR MASK>
Especially for those who are concerned about waviness, use an intensive repair care mask. It is recommended to be used 1-2 times a week, in place of treatment.
Gives strength & resilience at the roots for a voluminous finish.
Mildly cleanses the hair & scalp, for hair that is light and airy
250mL 3,000yen 500mL 4,600yen
Tightens the scalp with a refreshing feel while giving strength & resilience at the roots for a voluminous finish
130g 2,300 yen
Repairs damage while controlling waviness, for hair with resilience & volume from the core.
250g 3,900yen 500g 6,000yen
(Special care: 1~2 times a week) Beauty ingredients penetrate into the hair shaft and repair damage intensively, for hair with resilience & volume from the core.
200g 5,000yen
Though hair becomes brittle by heat, the new SUBLIMIC AIRY FLOW range repairs hair damage with heat from styling tools.