Discover the inner strength of 5 influencers and see their stunning before-and-after transformations with SUBLIMIC products. With science and individual inner power, unveil the beauty of hair from within.

Beauty Creators Connect is back with an outstanding lineup of events designed to inspire stylists all over the globe. Join us for live events celebrating vision, innovation, and a love of hair.

Revealing your hair’s innate beauty and strength with PRIMIENCE Challenge!

Stay tuned for the launch of PRIMIENCE renewal in Aug 2024!

Discovering the lifestory of Top Beauty Creators. They are challenged to answer questions about their personalities, such as likes, inspirations, childhood…etc. You will get to know them better than ever.

SUBLIMIC completed its social contribution activities through donating part of sales proceeds of second limited edition of SUBLIMIC WONDER SHIELD to WaterAid.

When converted to the end impact, it will be helping about 1,350 people to gain access to clean water.

New Virtual consultation delivers personalized “Hair Beauty”. Our beauty specialists provide total care to maximize your allure.

The BEAUTY INNOVATOR AWARD is a biennial hair competition where leading beauty creators across Asia gather in Tokyo and compete using their creativity.

The BIA offers opportunities for the creators to demonstrate their skills in a realistic way through photographic creations and live model demonstration.